I'm not a fan. It smells nice dry, kind of like a cinnamon roll. Brewed, the grain aroma from the barley takes over. I can see what they're going for and the chicory, carob and spices combine to give the passable impression of a mocha coffee, but there's too much dark bread crust for my taste.

I don't think this really fits the niche that it's supposed to. If my beverage doesn't need to be absolutely caffeine-free, decaffeinated coffee is far superior to this. Even if I want no caffeine at all, though, I'd rather drink something completely different, like mint. Roastaroma is the turkey bacon of coffee.

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