The aroma of this blend is transient, which I suspect is due to the artificial flavorings. The aroma of the cup is strong, spicy, and suggestive of sweetness, before it touches my tongue, but upon drinking, the aroma seems much weaker.

The flavor is smooth, with a fairly strong natural sweetness due to the cinnamon. Aftertaste is mostly of cinnamon. I notice no rooibos in the aroma, in spite of it being the main ingredient. The only evidence is the deep red color of the cup. Nor do I notice any other spices, just cinnamon. Disappointingly flat and simple aroma: I want more complexity.

I did not like this tea as much in the past, but recently, I've come to enjoy cinnamon much more, and accordingly, I now enjoy this a bit more. It still, however, tastes to me like a flat cinnamon tea; I honestly would strongly prefer brewing my own rooibos with a cinnamon stick and maybe adding a dash of vanilla.

I wish that the all-natural version were more widely available, however. It seems odd that this company has such an earthy "natural" image and yet their flagship blend contains artificial flavorings. I definitely prefer the more subdued yet longer-lasting and more complex aromas of natural blends to the bold but flat and fleeting quality imparted by artificial flavorings.

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