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Morse's Tea



Last Updated: Feb. 16, 2012

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Old Black and White Photo of Box of Morse's Tea
1911 Photo from Maritime Merchant
Morse's Tea is the oldest brand of tea blended in Nova Scotia. It was founded in 1870 by John E. Morse, who opened a tea store on the waterfront in Halifax. Morse's Tea is now owned by Barbour's, which also owns the King Cole brand of teas.

In 1911, Morse's Tea was available in a number of different grades, with boxes selling between 30 cents and 60 cents, including 35, 40, 45, 50, and 60 cent varieties. An advertisement claimed that the 45 cent grade (Morse's Selected Orange Pekoe) was used by the two most successful tea rooms in Halifax. The 50 cent variety began faring poorly after the 45 cent variety was released. The 60 cent variety was a blend of upland teas from India and Sri Lanka.[1] In 1957, Morse's sold both tea and coffee, and its distribution was mostly limited to the four maritime Canadian provinces of Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland.[2]

Morse's Tea is available in supermarkets around Nova Scotia, and also through by mail-order through www.eastcoastcatalogue.com.

References:

1. A Tea Stock in Itself, The Maritime Merchant and Commercial Review, Mar. 2, 1911, pp. 55.


2. The Tea & Coffee Trade Journal, Vols. 112-113, U. Michigan, 1957.


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Picture of Morse's Tea

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