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↑About ITO EN
ITO EN is a multinational Japanese tea company. It is the largest tea company in Japan, but has a smaller and younger presence in the United States. ITO EN was founded in 1966, and ITO EN (North America) was founded in 2001. ITO EN has several brands of bottled tea, and also sells its own brand of loose teas. Although the company's mission involves a focus on Japanese green tea, they also sell many other types of tea and teas from other regions.
ITO EN's bottled teas include Teas' Tea, Oi Ocha, ITO EN shot, and a line of bottled fruit teas. Teas' Teas is of particular interest as that brand offers unsweetened teas, which can be hard to find in bottled teas in the U.S.
Loose teas from ITO EN are available for purchase through their website. The company exerimented with opening a single retail tea store in New York City, on Madison Ave near the 68th street subway station; this store closed in 2010 in response to rising rents. ITO EN's bottled teas are somewhat more widely available, although not yet mainstream. ITO EN has also provided at least one tea under the Kirkland Signature brand, available in Costco stores.
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↑Recent Reviews — Browse All 22 — RSS 
The dry tea is tiny, broken pieces, almost like fannings. I assume it's a lower grade, "everyday" tea. I use a metal tea ball with a tight mesh to brew loose tea and there's a ton of sediment at the bottom of my cup, which is distracting and a bit off-putting.
Brewing, the tea smells like seaweed with underripe appl...
I ended up overnight in the Detroit suburbs for work and found this tea in a Japanese grocery store.
The dry leaves are broken up into much smaller pieces than the Japanese senchas that I'm used to. It's very pungent, though, smelling of cut hay and alfalfa.
Adding the water releases just a ton of aroma. The colo...
This is my sushi tea. It complements the flavor of nori well, and it's quick to brew and clean up because it's a teabag. Despite the name, this mostly tastes like sencha. It has a creamy, seaweedy, umami flavor. There is a very slight bitterness, which sencha always seems to have and I actually like in the same way tha...
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This was quite a discovery. I purchased this at a Chinese market in Edison, NJ. I was surprised to see a Japanese tea for sale, but I grabbed it because I saw D. Gray had reviewed it and was eager to try it. I wasn't disappointed!
The dry leaf is a rich, yellow-green color, and pleasantly aromatic, smelling sweet an...
The standard tea bags are packaged in plastic. When opened, the tea is quite pungent, smelling fresh, sweet and of seaweed.
I used 175° water for three minutes. This tea is really aromatic while brewing. The tea smells like seaweed, but not fishy.
The flavor is definitely of high-quality Japanese green tea, but ...
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