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ITO EN


Web: www.itoen.com
Phone (888) 832-7832
Last Updated: Feb. 8, 2018

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About ITO EN

ITO EN is a multinational Japanese tea company. It is the largest tea company in Japan, but has a smaller and younger presence in the United States. ITO EN was founded in 1966, and ITO EN (North America) was founded in 2001. ITO EN has several brands of bottled tea, and also sells its own brand of loose teas. Although the company's mission involves a focus on Japanese green tea, they also sell many other types of tea and teas from other regions.

ITO EN's bottled teas include Teas' Tea, Oi Ocha, ITO EN shot, and a line of bottled fruit teas. Teas' Teas is of particular interest as that brand offers unsweetened teas, which can be hard to find in bottled teas in the U.S.

Loose teas from ITO EN are available for purchase through their website. The company exerimented with opening a single retail tea store in New York City, on Madison Ave near the 68th street subway station; this store closed in 2010 in response to rising rents. ITO EN's bottled teas are somewhat more widely available, although not yet mainstream. ITO EN has also provided at least one tea under the Kirkland Signature brand, available in Costco stores.

Teas - Browse All 48

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Recent Reviews — Browse All 21RSS rss icon

Alex
(45 reviews)
84 / 100
Picture of Matcha Green Tea Traditional

Matcha Green Tea Traditional

Style: Green Tea – Region: Japan
Sep. 12th, 2018

This is my sushi tea. It complements the flavor of nori well, and it's quick to brew and clean up because it's a teabag. Despite the name, this mostly tastes like sencha. It has a creamy, seaweedy, umami flavor. There is a very slight bitterness, which sencha always seems to have and I actually like in the same way tha...

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Alex Zorach
(1387 reviews)
79 / 100
Picture of Green Tea (Ato-bi process)

Green Tea (Ato-bi process)

Style: Green Tea – Region: Japan
May. 23rd, 2018

This was quite a discovery. I purchased this at a Chinese market in Edison, NJ. I was surprised to see a Japanese tea for sale, but I grabbed it because I saw D. Gray had reviewed it and was eager to try it. I wasn't disappointed!

The dry leaf is a rich, yellow-green color, and pleasantly aromatic, smelling sweet an...

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Difflugia
(84 reviews)
85 / 100
Picture of Oi Ocha Green Tea

Oi Ocha Green Tea

Style: Green Tea – Region: Japan
Oct. 11th, 2017

The standard tea bags are packaged in plastic. When opened, the tea is quite pungent, smelling fresh, sweet and of seaweed.

I used 175° water for three minutes. This tea is really aromatic while brewing. The tea smells like seaweed, but not fishy.

The flavor is definitely of high-quality Japanese green tea, but ...

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D. Gray
(24 reviews)
95 / 100
Picture of Green Tea (Ato-bi process)

Green Tea (Ato-bi process)

Style: Green Tea – Region: Japan
Jul. 11th, 2017

This is some truly delicious green tea. It took me a while to brew it just right. But, with 80C water, with 3/4 tsp of leaves, brewing for 2 minutes 30 seconds, in a 4 oz gaiwan, increasing the time by 30 seconds each brewing, it was delicious. The scent is creamy, sweet, and vegetal. It's not as sweet as gyokuro (shad...

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spaflam
(169 reviews)
63 / 100
Picture of Silver Needle

Silver Needle

Style: Silver Needle – Region: Fujian, China
Aug. 12th, 2016

If you like white teas (so pale - must steep longer.) this is a safe choice and has not only a light grassy note but I got "flowers" - or maybe even honey if that's not reaching too far.

I let it steep forever - over 5 minutes and it was still so pale, but it is, after all, a white tea.

Rich in antioxidants. Lik...

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